Money · Profit · Choice
Profit strategy, commercial numbers and bookkeeping for female founders of service based industries.
Sound familiar
Bigger months, bigger team, bigger stress, and the same amount reaching you at the end of it. You can grow revenue and get poorer doing it.
The diary is full, the clients are good, and you still can't say what any of it actually pays you. Busy is not a financial result.
Payroll, super, the ATO, the subscriptions nobody has reviewed in two years. Then whatever's left, and some months that's nothing.
A set of accounts nobody explains, a tax bill that lands as a surprise, and twelve months you can no longer do anything about.
The books were accurate. They still didn't tell you a single thing you could make a decision with.
None of this is a discipline problem. It's a structure problem, and structure can be built.
What we're actually building
In that order, because each one pays for the next.
and what happens if you don't ↓
Read all three →
The woman behind the numbers
Which meant I spent my working life making sure businesses turning over $200m knew precisely where their money was going, and then went home to a household where the same question mattered a great deal more.
A woman who understands her own numbers gets to make her own decisions. A woman who doesn't is relying on somebody else to make them well on her behalf, and that's a far more fragile position than it looks from the outside.
Thirty years of that, and then I saw what businesses your size get handed. A set of accounts nobody explains, a tax bill that lands as a surprise, and an owner taking whatever's left.
Same numbers. Same discipline. The only difference now is that when the money shows up, it shows up in your name.
Chartered Management Accountant · CIMA · Certified Business Advisor · Registered BAS Agent
I am not going to tell you to manifest it, and I am not going to manage your feelings about your own numbers. I will tell you what they say.
How this works
Fifteen minutes. You tell me what's happening, I tell you honestly whether I'm the right answer. If I'm not, I'll say so and point you somewhere better.
Bookkeeping, the six-week sprint, the boardroom or private work. Starting in the wrong one wastes your money and my time, so I'd rather point you correctly than sell you the bigger thing.
Your financial goals and the hours you're prepared to work, turned into a number the business has to hit. Then the part a calculator can't do: whether your pricing and capacity can reach it, and what has to change first. What happens after that depends on the room.
no pitch deck, promise ↓
Book the fifteen minutes →
Work with me
More profit in the business. More money in your hands. More say over what happens next.
Three rooms. The one you need depends on how much of it you want to carry yourself.
$1,997
Profitable & Paid
The six-week sprint for turning good revenue into better profit and owner pay.
Join the waitlist →
if you know, and you're stuck
$8k
The Boardroom After Hours
Six months inside the numbers, cash, pricing, team, growth and wealth decisions that shape the business.
Take a seat →
if the decisions got big
$30k
The Penthouse
Private strategic work for founders who want the numbers, decisions and commercial thinking handled at the highest level.
Let's talk →
And underneath all of it, the work that keeps the numbers true.
Full-service bookkeeping and BAS, run by people who understand what the numbers are for.
Returns prepared from books that have been right all year. No shoebox in October, and no explaining your own business to someone who has never seen it.
here's what happens →
$10K of empty seats in a group programme she was already paying staff to run, and $5.5K from a price rise
For the first time I actually know my freedom number and what the business needs to generate to give me the life I want.
These school holidays I was present with my family. Not stressed, not doing mental arithmetic about money.
FibiFounder, The Study Hub Tuition
Monthly profit up more than $5,000 within a quarter, and an owner finally paying herself consistently
We were turning over around $600,000 and were busier than ever, but I couldn't understand why there never seemed to be enough left.
I don't just know what the business turned over anymore. I know what it's doing for me.
SarahFounder, beauty and wellness business, Australia
Owner pay up $3,000 a month and more than $40,000 in cash reserves, inside six months
I was turning over close to $1 million, but I still felt like I was constantly watching the bank account.
The biggest change isn't just the money. I finally feel like I'm in control of it.
MelanieFounder, boutique law firm, Melbourne
As featured in
Honest fit
not ready to talk yet? →
Ten questions. Two minutes. You'll get a straight read on where your business is losing money and what to do about it first.
two minutes, might sting a bit! ↓
Take the Founders Freedom Quiz →before you ask →
No. Plenty of people take a programme and keep the bookkeeper they have. Clean books make the work faster, but they're not a condition of it.
It's the normal starting point, and it's what I'm for. Catch-up work is quoted separately and upfront so you know exactly what it costs before anything begins.
The programmes are built for female founders and the rooms are women only. Bookkeeping and tax aren't restricted.
The programmes run remotely and I work with founders anywhere in the world. Bookkeeping and tax are Australia only, because that's where I'm registered. The only thing that's Melbourne-specific is the in-person workshop.
Take the quiz, or book the fifteen minutes and I'll tell you. Starting in the wrong room wastes your money and my time, so I'd rather point you correctly than sell you the bigger thing.
Ready when you are
Because a successful business should create more than revenue.
fifteen minutes, no pitch deck ↓