The woman behind the numbers
I'm interested in what
your business lets you do.
Chartered Management Accountant. CIMA qualified. Certified Business Advisor and Registered BAS Agent. More than thirty years spent reading other people's accounts.
What I actually believe
Profit is a system.
Not a reward.The real question
Your business is successful.
I want to know if it's making you wealthy.
You've built the clients, the reputation, the revenue and probably the team. You already know how to make money.
The question now is how much of it you're actually keeping, and what that money is making possible for you.
More revenue isn't always the answer. Better pricing, healthier margins, smarter capacity decisions and a business built to create wealth usually are.
The short version
I spent thirty years watching businesses treat numbers as decisions.
Most of my career was in corporate finance, on businesses turning over $200m a year. At that size nobody waits until July to find out how the year went. The numbers arrive monthly, someone explains what they mean, and decisions get made from them.
Then I looked at what smaller businesses were given. A set of accounts nobody talks them through, a tax bill that arrives as a surprise, and an owner taking whatever is left at the end.
Not because their bookkeepers were bad. Because nobody in the arrangement was ever paid to sit down and say what any of it means.
That gap is what MicroChilli exists to close.
What that means in practice
Six numbers you should be able to say out loud.
Delegating the bookkeeping is smart. Delegating the understanding isn't. Tick the ones you could answer right now, without opening anything.
No score is saved and nothing is sent anywhere. This one is entirely between you and the screen.
Tick what you know.
A full-time CFO in Australia costs north of $250k. This is the same thinking, applied to a business your size.
How I work
Straight, and occasionally uncomfortable.
There are people who will manage your feelings about your numbers. I'm not one of them, and you wouldn't get value from me if I were.
I'll tell you the truth
Including when the answer is that you're charging too little, or that the thing you love doing is the thing losing money. That's what you're paying for.
No shame about the mess
I've seen worse, and I've seen it from women running very impressive firms. A messy file isn't a character flaw. It's what happens when nobody built you a system.
Plain English, always
If you need an accounting qualification to understand your own reporting, the reporting has failed. Not you.
Who I work with
Women who already know how to make money.
Female founders of service based businesses. Law firms, Wellness and Beauty clinics, Pilates studios, Creative studios, Consultancies.
The thing they have in common isn't their industry. It's that they built something real, they're good at it, and not enough of the money is reaching them.
- You can recite your revenue and not what you keep
- You've had bookkeepers before and nothing changed
- You're the last one paid, most months
Why I started this
I was a single mum with a corporate finance career.
Which meant I spent my working life making sure businesses turning over $200m knew precisely where their money was going, and then went home to a household where the same question mattered a great deal more.
That combination taught me something I've never been able to unsee. A woman who understands her own numbers gets to make her own decisions. A woman who doesn't is relying on somebody else to make them well on her behalf, and that is a far more fragile position than it looks from the outside.
It isn't about being good at accounting. I have no interest in turning you into an accountant. It's about never being in a position where someone else knows more about your money than you do.
That's the whole business. Everything else is just the mechanism.
Money looks good on you.Worth saying out loud
You don't have to justify wanting to be rich.
Wanting more isn't ungrateful.
The permission slip nobody hands you
Women will say:
- I want money so I can help my family.
- I want money so I can give back.
- I want money so I can create impact.
All wonderful.
But you're also allowed to want the f##king money.
Ready when you are
Make the money.
Keep more of it.
Fifteen minutes, and a straight answer about whether I can help.
including if the answer is no ↓Let's talk money →