Free calculator

What does your business
actually have to earn?

Not what you hope. What it has to.

Most founders pick a revenue goal out of the air and work forwards. This goes the other way. Start with the money you want in your hand, and find the number the business has to make for that to be true.

After tax, in your pocket, per year. The number that funds your actual life, not a modest one you think you should say.

$ per year

Everything except paying you. Team, software, rent, insurance, contractors, the lot.

$ per year

Taken off the top, not whatever is left at the end. This is the buffer that stops the next quiet month being a crisis.

% of revenue

Paid on top of your gross pay. Leaving your own super out is the most common reason a founder ends up underpaid. Capped at the concessional limit, so the number stays realistic at higher pay.

% of gross

What a typical client is worth to you over a year. Optional, and it turns the target into a number of people.

$ per year

Cash in the business you could genuinely draw, plus personal savings. Optional, and it turns the whole thing into a number of months.

$ available

Australian resident individual rates including the 2% Medicare levy, applied to a salary drawn from the business. It ignores offsets, HELP debts, other income and payroll tax, and treats profit as a share of revenue before company tax. Superannuation is held to the maximum contribution base and the annual concessional cap, whichever bites first. It's a planning number, not tax advice.

Your Freedom Number

The business has to make

Where should I send it?

Your number, the full breakdown, and what it means for your pricing. One email, no course, no sequence you can't get out of.

That doesn't look like an email address.

You'll also get The Brief. Unsubscribe whenever you like.

What to do with it

A number is only useful if it changes something.

If your Freedom Number is close to what you already turn over, the problem isn't sales. It's pricing, margin or how much the business is quietly absorbing before it reaches you.

If it's a long way above, that gap is the work. Usually it closes faster through price and capacity than through finding more clients.

Either way you now have something to aim at, which is more than most founders are working with. The number is the easy part. Closing the gap is six weeks of work on your pricing, your capacity and what the business pays you.

that's the next bit ↓
See how the gap gets closed →